Here you will find all our short decision reports from our board and directors meetings.
2025 focus:
LinkedIn focus on transparency ❌
Facebook and Instagram videos and better landing pages to drive active leads and owner signups ❌
Look into African startups. First out Kenya (English and Swahili). Setup swim presentation app for the January ISSA meeting and pitch cooperation based on this ❌
Owner support directly on the app and support chat implementation ✅
Fix current pain points for owners ✅
Improve and implement the app missing parts (ie owner currently cannot register/un-register or move customers and such) ❌
Collect more users and feed-back ✅
2025-12-19
Present: Johan, Asser, Frederik
Agenda:
Status on SoMe and video ❌
Technical status ✅
Status on leads/customers ✅
Status on work load
Next steps
Most importantly: Frederik and Alexander steps out of the project and are no longer owners 😢
Johan and Asser will keep the project running for the time being.
SoMe and video is non-existing. News mails only go out from KeepTrack
ISSA completely ghosted us after the initial talks. No contact currently.
Work load: Asser close to zero (as agreed), Johan a lot in relation to KeepTrack
The app has been vastly improved in order to take on KeepTrack customers.
All KeepTrack customers will move to the app no later than Q2 2026 (half have already moved).
Leads are unchanged but mainly without any outspoken interest. We have a couple of warm leads who are on the platform but not yet utilizing it.
We now accept around 25 European payment methods through QuickPay.
The app is still open for companies and users to grab in its original form.
On-Courze revenue: Zero!
KeepTrack revenue: Good!
2025-08-06
Present: Johan, Asser, Frederik, Alexander 💯
Agenda:
Status on SoMe and video
Technical status
Status on leads/customers
Next steps
To-do's
Produce more engaging SoMe content and ads
Update website and possibly landing page(s)
Primary market Denmark?
Find three specific target business areas
Much better to explain our business and what we do
First you need to be able to describe what the business is (the descriptor)
Example: "It's online booking, but handled 100% from a smart phone"
Second you need to be able to describe what the business does (the pitch)
Example: "You know how time consuming it is to manage your customers and their payments? We fix that!"
2025-02-17
Present: Johan, Asser, Frederik, Alexander 💯
Agenda:
Status on SoMe and video
Technical status
Status on leads/customers
Status on work load
Next steps
To-do's
Johan and Asser meeting today about solution for owner registering participants feature
Johan and Frederik meeting today about implementation and opportunities of the ActingCoach service
Alexander go live with Facebook lead ad today
Video Production and SoMe ads:
Video production: Early March with Frederik (and Storm). Targeting Coaches and PT's in the first versions. Lead: Frederik
Facebook and Instagram: Lead generation ad starting early this week (today). Lead: Alexander
Technical updates
Several UX/UI updates, and bug fixes in the app ✅
Direct marketing and personal contact to our existing owners (Centrum, ActingCoach, Coaching, UnitedEco, TheNow) and hot leads (2 driving schools) is ongoing ✅
VIP function prepared, owner can cancel registrations, UI options expanded, several technical and security updates behind the scenes ✅
Email upgrade is still ongoing ($ paid function)
Beachhead leads and marketing:
Organisations: ISSA, Svenska Simförbundet, and other organisations will be approached
Frederik 'sold' our services to a US coach ✅
Johan 'sold' our services to a Swedish coach ✅
Coaches, PT's, and Driving schools in focus on SoMe and website
2025-01-28
Present: Johan, Asser, Frederik
Agenda:
Status on SoMe and video
Technical status
Go through registering and setting up our own service - Everybody
Status on leads/customers
Next steps
Video Production and SoMe ads:
Video production: ASAP with Frederik and Storm
Targeting Coaches and PT's in the first versions
Johan has setup Coaching app https://coachingprosinc.on-courze.app/da/schedule ✅
The long running FB ad has been stopped 🚫
Lead: Frederik and Alexander
Technical updates
Several UX/UI updates, and bug fixes in the app ✅
Johan and Asser has implemented and are running Chatwoot when owners are logged in and on Guardians https://guardians.on-courze.app/en-US/person ✅
Direct marketing and personal contact to our existing owners and leads is ongoing ✅
Activities now have a copy function for speedier handling of new activities ✅
Email upgrade is ongoing
Beachhead leads and marketing:
Organisations: ISSA, Svenska Simförbundet, and other organisations will be approached. Unfortunately ISSA ghosted as completely on their January workshop in Finland :(
Last week Johan has held a 20 min. session in Copenhagen for investors about On-Courze as a fully transparent company - Good interest from the ~20 participants ✅
Frederik has talks with a US coach about utilizing our services
Coaches, PT's, and Driving schools in focus on SoMe and website
After the meeting Johan initiated talks with two new driving schools - Both were very interested ✅
2025-01-14
Present: Johan, Asser, Frederik, Alexander
Agenda:
Video production and short status on new stuff
Video Production and SoMe ads:
We have improved CTA and FAQ on app website
Production: ASAP with Alexander and Storm
Targeting Coaches and PT's in the first versions
Johan will setup Coaching app ASAP
Lead: Frederik and Alexander
Status updates
Several UI updates in the app
Asser has found fully fledged chatbot for our support to owners. Johan and Asser will implement ASAP
Directed marketing and contact to our existing owners is ongoing
Asser will investigate therapists use of their dedicated therapy application (which is Danish and very comprehensive) https://terapeutbooking.dk
Beachhead leads and marketing:
Organisations: ISSA, Svenska, Simförbundet, and other organisations will be approached
On-Courze as a fully transparent company has traction and interest among CXO's and founders.
Coaches, PT's, and Driving schools in focus on SoMe and website
